Achieving the perfect complexion has bever been so easy.
With Almay's new smart shade technology, it's as easy as taking 4 steps to transform your skin.

Step 1. ALMAY® smart shade
cc luminous primer™

Time to prime! Almay's new smart shade cc luminous primer™ preps your skin with pearly tones to even skin tone and combat the appearance of dull skin.

Step 2. ALMAY® smart shade™ skintone matching makeup

Take the guess work out of your perfect shade! With Almay's new tonemimic shade sensing bead technology, the foundation will slide on white and magically turn into your exact skin tone.

Step 3. ALMAY® smart shade
cc concealer + brightener™

Almay's new smart shade concealer + brightener™ due helps skin look flawless. Skin discolourations are a thing of the past.

Step 4. ALMAY® smart shade™ loose finishing powder

Finish off with Almay's new smart shade™ losse finishing powder. Light in texture, this poweder provides a flawless, natural finish for a healthy glow.