About Almay

Almay's History

Almay was the first hypoallergenic cosmetics brand and continues to lead the beauty industry in firsts.

Since 1931, Almay has helped women look and feel their best with good-for-you cosmetics in fabulous shades - all while staying true to our heritage of using pure, hypoallergenic ingredients.

Almay was first developed by Alfred Woititz in response to his wife's sensitive skin needs. Alfred, a professional chemist worked in conjunction with renowned dermatologist,

Dr. Marion Sulzberger t devise a formula for pure cosmetics.

Combining the names of the founders, Alfred and Fanny May, Almay was established in 1931 to produce gentler cosmetics for women everywhere.

New ingredients and technologies are stringently tested before Almay uses them in products. In fact, fewer than 500 of the 10,000 ingredients available for use in cosmetics meet Almay's standard for superior performance.

Almay's Ingredients

Meadowsweet (Spirael Ulmaria)
for 'oily skin'

Meadowsweet, often known as "Queen of the Meadows," is full of Vitamin C and contains Salycilic Acid, which helps exfoliate and has a soothing effect on the skin.

Moringa (Moringa oleifera)
"The Miracle Tree"

The Moringa Tree, also known as the "Miracle Tree", native to northern India, contains an abundance of potassium, iron, Vitamin A and other antioxidants and nutrients. Moringa helps supplement the skin's natural restorative process and combats the effects of aging - leaving skin revitalized and refreshed.


Cucumber (Cucumis sativa)
for 'dry skin'

Cucumbers have long been usedin skin treatments for their cooling and beauty properties. They help soften and hydrate the skin and help replenish the freshness and texture of skin that is lost to natural or environmental damage.


Rosehips (Rosa canina)

Rosehip has a higher proportion of Vitamin C than any other fruit or vegetable commonly available. Rosehips also contain Vitamin A, which is a powerful antioxidant against free radicals and is used for the prevention of wrinkles, aging of the skin and sunburn.


Aloe (Aloe Barbadensis)

Aloe is used in many cosmetic products and has a number of benefits including the ability to moisturize and soften skin. Aloe contains many essential ingredients including most vitamins, minerals, enzymes, protein and almost 20 amino acids, all of which help to make it a miracle substance.


Soybean (Glycene max)

Soy, a rich source of protein, lipids and carbohydrates, as well as vitamins, provides numerous benefits such as moisturization and anti-oxidant properties. Soy has multiple skin care beneifts and has been clinically proven to even skin tone and smooth skin texture.

Grapeseed (Vitis vinifera)
for normal/combo skin

Grapeseed is rich in vitamins and minerals with soothing and healing properties that have been recognized for generations

Locorice (Glycyrrhiza glabra)

Licorice root extract has many beneficial qualities and is often used as an emollient to help care for the skin.